Potential and existing clients or individuals associated with them

Collecting personal data

PwC Turkey processes personal data related to potential and existing clients and persons related to them using customer relations management systems (CRM).

A PwC Turkey user processes this personal data and adds it to CRM. The personal data consists of name, surname, title, phone number and e-mail address. CRM also used to collect information of name of sender, name of recipient, event date and time from PwC users’ e-mails and name of organizer, name of participant, event date and time from calendars.

Processing personal data

PwC Turkey processes related data for the purposes below: 

1. Administration, management and development of businesses and services

PwC Turkey processes personal data to carry out its businesses and professional services and for the following purposes:

• provision of independent audit, accounting and consulting in line with the purpose of the services being performed by the relevant business units;
• planning and executing customer relations management processes, planning and/or tracking customer satisfaction processes, tracking customer demands and/or complaints;
• developing businesses and services (defining customer needs and service improvements and obtaining information about the opportunities offered by a relationship where a client, PwC Turkey or another PwC Member Firm have an interest);
• analyzing and assessing the strength of interactions between parties (PwC CRM uses an algorithm that helps with this analysis, and ranking is based on interaction regularity, duration, proximity and response time);
• planning and executing market research activities for purchasing and marketing and/or promotion of work activities and services;
• planning and executing data access authorizations of partners and/or suppliers, managing relationships with partners and/or suppliers;
• ensuring that data is accurate and up-to-date;
• analyzing trends including those related to PwC management, generating criteria concerning services provided, relationship maps, sales intelligence and processes responding to commercial account targets;
• using and updating IT systems, account management, internal financial reporting and provision of IT services (including storing, hosting, maintenance and support activities);
• executing processes and operations, finance operations, communications, market research and social responsibility activities and purchasing operations (requests, proposals, evaluations, orders, budgeting, contracts) that aim to determine and apply trade and business strategies;
• informing authorized people or bodies as required by legislation;
• hosting events;
• to manage the website, systems and applications;
• finance and/or accounting and tracking legal matters including lawsuits and enforcement proceedings.

2. Providing information about PwC Turkey and its range of services

Unless the client explicitly states otherwise, PwC Turkey process client contact information it deems is related to PwC Turkey and its services, e.g., sector updates and predictions, other services related to events and invitations to events.

PwC member firms do not market and/or otherwise release personal data contained in the PwC CRM system to third parties for the purpose of allowing them to market their products and services without consent from individuals to do so.

The CRM service is provided by Salesforce and supported by Introhive application.The data processed by CRM system is hosted in Salesforce’s European data centres and Introhive data centres. The information in the CRM may be accessed by PwC Member Firms CRM for the purposes described above. For details of our member firm locations, please click here and for further herein details about the processors used by PwC Turkey (such as IT service providers) and locations of processing refer to this link herein .

Legal Reason

The said personal data is processed in electronical environment automatically based on the Article 5 of Law on Protection Personal Data No.6698 which contains the provision that “ in case it is compulsory for the legitimate interest of data controller provided that it does not harm the fundamental rights and freedoms of the person concerned” and shared in existance of explicit consent of the person concerned. 

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