Any business (a corporate or a private equity house) seeking to make an acquisition needs to understand not only the specific performance of the intended target, but also how this relates to projected market conditions and its competition within a specific industry. Without understanding the unique qualities of the sector a business is in, it is impossible to arrive at a realistic valuation. PwC can provide commercial and market due diligence reports, involving a thorough review of the company’s business in the context of market conditions and competition.