In the Yellow World, humans come first
This is a world where workers and companies seek out greater meaning and relevance in what they do. Social-first and community businesses find the greatest success and prosper.
Crowdfunded capital flows towards ethical and blameless brands. It's a world where workers and consumers search for meaning and relevance from organisations, ones with a social heart.
Artisans, makers and ‘new Worker Guilds’ thrive.
It's a world where humanness is highly valued.
Workforces in The Yellow World
Like-minded workers gravitate towards each other, aided by technology platforms. Collaboration is key, with individuals coming together to work on projects or to deliver on an idea - for as long as it takes. Guilds help workers create scale when needed, remain current and build trust in their services. They provide members with a strong sense of identity, with individuals seeing themselves as members of their profession. Workers identify with each other because of their particular skills set, interests and goals.
It's a world where non-financial rewards are assessed fairly in a trade-off for less pay. Work is often a fluid concept and a regimented 9 to 5, Monday to Friday working week is rare, where borders between home and work are blurred.
The role of technology in The Yellow World
Technology has helped create the vibrant Yellow World by lowering barriers to entry and providing access to crowdfunded capital and a worldwide market.
It has enabled entrepreneurial companies to compete in areas previously dominated by large organisations.
But it's a world where conflicts remain around the use of technology, as people are less likely to take the downsides of automation without a fight. As more people are impacted by technical advances and see their skills become obsolete, disaffection and the push-back against policies that favour the elite grow.
But invisible technology, such as AI driven back office functional support, and the automation of tasks that are damaging/impossible for humans, still pervades.
“The ability to work from anywhere, combined with the advances in telecommunications make us geographically neutral. However we must ensure that the personal touch is retained.”
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