Global Entertainment & Media Outlook 2021–2025

Five-year projections of consumer and advertiser spending data across 14 segments and 53 territories

Power shifts: Altering the dynamics of the E&M industry

Now in its 22nd year, PwC’s Outlook turns its focus this year to the power shifts taking place in entertainment and media, as the industry rebounds from 2020 and consumer habits propelled by the pandemic continue to transform sectors and business models. As in previous years, we’ve taken a deep dive into our wealth of data, forecasts and analyses, to uncover new perspectives and insights that will help you shape your strategies for years ahead.

View the segment findings

2021 Outlook perspectives report

As a result of pandemic-induced economic disruption and consumer behaviour shifts, E&M revenues in 2020 experienced the sharpest contraction in the history of our research. These twin forces also accelerated progress toward industry tipping points by several years. In 2021, those tipping points have morphed and coalesced into power shifts that are rapidly reshaping the industry.

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Discover the data tool

Understanding where consumers and advertisers are spending their money in the entertainment and media industry can help inform many important business decisions.

PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. Updated annually, the intuitive online tool allows you to easily browse, compare and contrast spending and growth rates.

See features of the tool (1.5mb)