It’s a single source of consumer and advertiser spending data and analysis for both the entertainment and media (E&M) and telecom industries, based on proprietary five-year projections. Updated annually, the online tool allows you to easily browse, compare and contrast spending and growth rates in the industries covered.
As the E&M industry grows to US$3.4 trillion by 2028, large new revenue pools—in advertising, streaming and emerging markets—are forming. Read the Perspectives report for our consumer-friendly summary of this year’s key findings, the latest trends, and our deepest insights into the E&M market.
A subscription gives users full access to complete data for segments across 53 territories. Compare digital and non-digital spending data, see year-on-year growth, five-year forecasts, and five-year historical spending. Users can also create their own dashboards or use existing dashboards, which include:
comparisons of growth in GDP and telecom and entertainment & media spending
heat maps
top 10 country rankings, by segment
Downloadable country and segment data and commentary: Create your own dataset, build bespoke data selections, save for future use, even export to Excel and PDF
Outlook subscribers have access to a multitude of insights and reports that highlight market drivers, forecasted growth across segments, key trends and events, threats and opportunities, market shifts, revenue analysis and global and regional analysis (EMEA, North America, Latin America, Asia Pacific)
Subscribers from diverse industries beyond Technology, Media & Telecommunications use the Outlook for varied purposes, including making strategic decisions, identifying sectors for investment, and understanding emerging trends.
Financial services: market analysis, business planning analysis, risk analysis and equity research
Private equity firms: due diligence, investment decisions, planning for strategic investments and valuation purpose
Consumer markets: analysis of consumer behaviour and research (e.g., for social and live-streaming e-commerce) to inform pricing decisions, retention strategies and improving customer journeys
Technology companies: investment decisions, new product development, product improvements
Professional services firms: research and deliverables
Government: market analysis, regulatory purpose, informing research and policy
Global Innovation Index (GII)—an annual ranking of 132 countries, based on 81 parameters—uses the Outlook to calculate the E&M market ranking of individual countries. Many governments are reaching out to us, to be part of the Outlook, so that they can improve the overall GII ranking.
Individual or corporate multi-user subscriptions are available across data segments
Subscribers can sign up to access the telecoms dataset, the entertainment and media dataset, or both.
Understanding where consumers and advertisers are spending their money in the telecom and entertainment & media industry can help inform many important business decisions.
A subscription includes:
Individual or corporate multi-user subscriptions available across data segments
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The live music sector, having fully recovered from the pandemic, will see revenue exceed pre- pandemic levels in 2023 and will grow in every year of the forecast period. Digital music streaming subscriptions remain popular, with global revenue rising from US$21.4bn in 2022 to US$27.6bn in 2027.
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