Küresel Eğlence ve Medya Sektörüne Bakış 2024-2028

Internet access

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Video games

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Music, radio and podcasts

The live music sector, having fully recovered from the pandemic, will see revenue exceed pre- pandemic levels in 2023 and will grow in every year of the forecast period. Digital music streaming subscriptions remain popular, with global revenue rising from US$21.4bn in 2022 to US$27.6bn in 2027.

• Physical recorded music is in decline, and revenue will continue on a downwards trend, from US$6.1bn in 2022 to US$4.5bn at the end of the forecast period. Digital recorded music will increase its share of recorded music revenue, rising from 74.3% in 2022 to 80.7% in 2027.
• Podcast audiences are growing exponentially, with the total listener base expected to reach 1.4bn and total advertising revenue forecast to hit US$3.4bn in 2027.
• Radio advertising is recovering slowly from the effects of the pandemic, rising 4.1% in 2022 to US$29.5bn. Further growth is expected, with the market set to reach US$31bn in 2027.

OTT video

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